Weddings are a multi-billion dollar industry. If you want your salon to compete and be able to make an impact in the wedding industry, offer services, particularly customised services, for every groom, bride, and person in the wedding party. The question is, how prepared is your hair salon Gold Coast? Do you have plans in place that will attract brides to your salon? Or will offer that will tempt them to avail your services?
Here are ways to get brides to say “yes” to your hair salon.
There are many salons that offer a multitude of hair services on every street corner or every page on Google search results. And for your hair salon Gold Coast to be heard and seen, you need to build your name and reputation. Since searching for services online and at expo events is part of the planning, it is necessary for you to keep this in mind and target them.
Presuming that you have an online presence, but if you don’t, then it’s the best time to have one, be it a website, a Facebook business page, Twitter, Instagram, or Pinterest. While all of these social media platforms are perfect places to start, choose one or two to put focus and effort on which you think your target audiences are likely to engage. And since you are in a visual field, it is a smart strategy to share images all over the internet.
But before you share photos online, always ask for permission. Don’t forget to include your branding on the images to help potential customers know where and how to find you.
On-site bridal expo
You can decide to pair up with a bridal boutique or host a bridal expo right in your salon. Advertise the event through Facebook or other cost-effective means. Think about offering mini services, discounts, and what have you. It’s all about leaving a lasting impression in the brides’ minds.
It helps if you have the right contacts. Practice leaving business cards with popular photographers, caterers, local florists, and other businesses under the bridal industry to spread the name of your hair salon Gold Coast.
It takes a little self-promotion to make your hair salon be known, especially in the wedding industry. If you think we missed to mention a way or two to market your hair salon, comment down below!